The 2015 fisher VISTA survey polled 138 HR buyers to uncover buying trends and data regarding purchasing preferences and process.
The survey found that more than 40 percent of respondents planned to spend significantly more per employee in the next 12 months on the following: manager training (48.9 percent more); employee training (48.2 percent more); employee benefits (45.3 percent more); and rewards and recognition (43.8 percent more).
Forty percent of the time buyers turned to their peers to begin the purchasing process. Search engines came in second this year, down from first place in years past. Survey analysts conclude that the HR marketplace has become so crowded and cluttered with offerings that HR buyers now turn for recommendations to peers whose opinions they trust.
Survey respondents considered brand familiarity very important when purchasing payroll services, background screening, and job boards. These products and services are associated with risk and compliance, so it makes sense that 97.8 percent of buyers referred to a vendor’s brand reputation as either “very important” or “somewhat important,” with two-thirds choosing “very important.”
LinkedIn was the dominant social media network, used daily for business purposes by 22.1 percent of respondents. Facebook came in second with 14.7 percent of respondents using it daily with Twitter third at 8.1 percent of daily use among respondents.
More than 80 percent of HR buyers attend at least one conference per year. The survey showed that over the next 12 months, 66.7 percent plan to attend one or two conferences, 12.3 percent plan to attend three to five, and 1.5 percent plan to attend more than five.
The fisher VISTA survey forecasts strong HR spending over the next 12 months. In every category, respondents spending more outnumbered those planning to spend less by a 4-to-1 margin.