According to an April 2013 survey conducted by Randstad, the second largest staffing organization in the world, the top three factors in choosing a new employer are:
1. Competitive salary and benefits
2. Long-term job security
3. Pleasant work atmosphere
This is useful information in formulating your employer brand. Effective employer branding requires a clear employee value proposition. This serves to: define what the organization would most like to be associated with as an employer; highlight the attributes that differentiate the organization from other employers; and clarify the “give and get” of the employment deal (balancing the value that employees are expected to contribute with the value from employment that they can expect in return).
Using the three top factors in the study to bolster your employee value proposition would be very useful for recruitment.